Relativity to sell DVDs, Blu-ray discs through Fox

Relativity Media LLC, the privately held movie studio backed by hedge fund Elliott Associates, said Thursday that it will sell DVDs and Blu-ray discs of some of its movies through News Corp.'s Twentieth Century Fox Home Entertainment.
The multiyear deal gives Relativity a way to tap into the U.S. home video market and market its self-financed and self-distributed films. It expects to put out about 12 to 15 films per year under the Rogue Pictures and Relativity labels.
Other films that Relativity co-finances with Sony Corp.'s Sony Pictures or Comcast Corp.'s Universal Pictures are sold domestically by those studios' home video divisions. Internationally, Relativity sells distribution rights to partners abroad.
One of the movies to fall into the new deal, a thriller starring Bradley Cooper titled "Limitless," comes out in theaters next week.